Ditch the Funnel, Build a Marketing Ecosystem Instead

Ideas for building a marketing ecosystem that works for your business

Marketing Funnel. Source: Wikipedia

Fundamental Flaws of the Marketing Funnel

Flaw #1: People do not only enter a funnel from the top.

Let’s Explore Another way; A Marketing Ecosystem

First, let’s define the term.

1.” a system, or a group of interconnected elements, formed by the interaction of a community of organisms with their environment.

2. any system or network of interconnecting and interacting parts, as in a business.” -Dictionary.com

So, how do we apply this to marketing and use the concept to foster connection, value, and still earn income sustainably?

Four Ways to Build a Sustainable Marketing Ecosystem

  1. In an ecosystem, there’s interconnection.
Nitrogen Cycle-Ecosystem example Wikipedia

Trust is the currency of any long-term business.

You build trust through consistently showing up, providing value, and demonstrating that you care.

A Few More Practical Marketing Ecosystem Ideas

Marketing message distribution

I write about personal development, entrepreneurship, and self-care. https://journeyjoy.net/

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store