Ideas for building a marketing ecosystem that works for your business

The funnel marketing model reigns supreme online. Most entrepreneurs have been convinced it’s the most effective strategy for launching and marketing to potential customers and clients. But is it the best and only way? What if instead of creating funnels, we built and nurtured marketing ecosystems?

The purchase funnel, or purchasing funnel, is a consumer-focused marketing model that illustrates the theoretical customer journey toward the purchase of a good or service. The purchase funnel is also often referred to as the “customer funnel”, “marketing funnel”, “sales funnel”, or “conversion…

An authentic approach that may work for you

Have a scroll around social media and look at profiles and feeds. You’ll find a lot of posing, performing, and caricature creation. Not just people using the platforms for fun, but entrepreneurs, too. People focused on putting out a certain social media image of ultra-likable or super attractive feeds, faces, and food. There’s a lot of staging going on.

Now, of course, this isn’t all of social media. There are some people doing amazing work and showcasing that work on these platforms.

But it’s rare.

There’s currently a ubiquitous song and dance…

Don’t focus on more subscribers, focus on more connection.

Everywhere you turn, people emphasize that building a large email list is a fundamental part of selling online.

‘The money is in your list.’ ‘The more subscribers you have, the more money you’ll make.’

That’s just some of the buzz around list building.

So, in response to the buzz, what do people do? They create an email opt-in freebie (a ‘free’ offer people get when they sign up to an email list). After creating the freebie, they put links to it everywhere on their site and hustle hard to get subscribers.

…

Scrolling around a website, you click on a link for a program.

On the program sales page, you notice three things:

Thing #1: There’s a taunting ticking timer in the right-hand corner counting down.

Thing #2: The program is only on sale/available for the next ‘x’ number of hours.

Thing #3: There’s a ton of copy reminding you:

…that you only have so much time… you must act now or you’ll miss out… and your life will never get better…. and that once this offer goes away….you’ll regret it…not just today but you’ll live a life of regrets….and …

7 Things You Must Include in Your Website About Page

Here’s a framework you can use.

I’d lived in three different countries by the time I reached 10 years old. We moved a lot. The culture shocks became tolerable by the third move. What wasn’t tolerable were the self-introductions I had to make at various schools.

This occurred when a well-meaning teacher would have me stand in front of the class and speak about myself.

The horror!

What could I say? What did the other students want to know about me?

Writing your website About page can feel terrifying, too…

How to own your full life experiences

I lay in bed, eyes glued to the television. I didn’t care that it was 2:47 am, that the house was quiet and I should’ve been sleeping. None of that mattered. The exercise infomercials grabbed my attention and wouldn’t let go. Many a night in my late teen and early twenties, I’d stay up gorging on these programs. You know the ones; they’re a mix of cheesy marketing slogans (“But wait, there’s more!”), smothered with heaps of before and after stories and images. (“Before, I was fat. But look at me now!”)

There’s…

A guide for highly sensitive people

Ever find yourself taking things too personally?

You know you’re doing it when someone says or does something and you can’t stop thinking about it. You internalize the situation and blow it out of proportion.

Someone suggested healthy snacks in the breakroom, and suddenly you’re wondering if they’re hinting that you need to lose weight.

Okay, that may be an extreme example. But I’m sure you can relate to the concept of taking way too many things too personally.

How do I know?

Because I’ve been there.

Many times.

Often we don’t realize we’re…

How can you develop a more positive body image? Does this come from exercising to get a ‘summer body’? Or maybe learning how to get your makeup just right? Typically not.

Contrary to the popular cliche, how you look doesn’t quite correlate with how you feel, at least not long-term. Dressing up and looking good gives you a temporary feel-good boost. It doesn’t last.

There’s a reason why many ‘gorgeous’ stars and supermodels struggle with body image. They may look amazing, but they don’t * feel* that they look amazing.

Read that again.

There’s a subtle distinction there. …